A new digital community radio station covering Chermside through to the Sunshine Coast has officially launched, aiming to connect audiences across the growing Moreton Bay region.
‘flow radio’ is the latest venture from radio veteran Ken Maxwell, who began working in commercial radio in 1980 and has hosted programs on major commercial radio stations as well as local community stations.
Ken said the station’s mission “is to unify the region’s diverse communities through audio engagement, while providing advertisers and local businesses with an effective regional media channel”.
“flow radio is a digital streaming radio and audio platform tailored to the vibrant, growing population of the Moreton Bay City Council Region,” he said.
“It will blend music, local news, talk/audio storytelling, community announcements, and specialised content (for example, local sports and tourism highlights) delivered through online streaming, mobile apps, and smart speakers.”
Music, Local Sport, and Community Signal
The station carries the tagline ‘one great track into the next’. Ken said the programming would focus on adult contemporary and modern hits while spotlighting local and Australian music. The main playlist will be curated largely from 80s, 90s and 2000s music, with occasional flashbacks to the 70s.
“Leaning heavily on its music content/format while mirroring the audiences’ listening habits and daily routines, flow radio’s playlists are strategically curated for each hour of each day,” he said.
Ken said that while the station would begin simply in its early stages, additional local content and talent will be introduced in the coming months, along with short feature segments described as “colour pieces”.
“From week one, local star Scotty will present a three-hour local sports and events program on Saturday mornings,” he said.
“Aside from one great track into the next, news on the hour, each hour will also feature short 30-second to 60-second interest pieces, for example, local news briefs, weather, local events, Council updates, tourism, artist spotlights, and more.”
He said the station was formed out of genuine compassion for people and a passion to help strengthen the community.
“flow radio isn’t chasing noise, it’s building signal,” he said. “A signal that strengthens as Moreton Bay does.”
Listeners can tune in now through the station’s website, flowradio.au, with plans for access through mobile apps and additional streaming services in the near future.
Those interested in volunteering or advertising opportunities can learn more by visiting the same website.
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